The text explains how Datagran streamlines the integration of machine learning models with business applications like Intercom, significantly expediting a process that typically takes months into mere minutes. This solution is illustrated with the example of Domino's Pizza, which now efficiently connects data from its databases to Intercom, facilitating rapid model deployment and enabling their marketing team to utilize data insights promptly. The narrative highlights the growing demand for personalized and efficient customer support, as evidenced by a 2021 Intercom report where a substantial number of leaders acknowledge rising customer expectations. The text also details a tutorial for using Datagran to create data pipelines that leverage SQL and clustering algorithms to enhance customer engagement through targeted messaging delivered via Intercom. This integration allows businesses to close the loop between customer data and actionable insights, illustrating the importance of modern tools in meeting evolving customer support needs.