Salesforce is a widely used CRM tool that collects extensive customer data, but its built-in machine learning (ML) tools are limited to CRM data and templates, restricting the integration of external data sources and algorithms. Datagran addresses these limitations by enabling users to import data from various sources, such as eCommerce platforms and databases, to create customizable data workflows and ML models, which can then be integrated back into Salesforce for enhanced marketing strategies. The platform allows businesses to centralize data, conduct analyses like RFM (Recency, Frequency, Monetary) to segment and target valuable customers, and communicate more effectively through personalized marketing efforts. By leveraging Datagran, companies can not only optimize relationship-based sales but also harness machine learning to predict customer behaviors and improve customer engagement, thereby increasing sales and retention.