Web developers, marketers, and data analysts utilize UTM parameters to track how users discover and interact with websites, enhancing the attribution of visits to different sources such as ad campaigns or blog links. These parameters, embedded in special links, allow site owners to collect data on user interactions, which is crucial for creating effective marketing strategies. The process of multi-touch attribution, which accounts for various touchpoints a user encounters before making a purchase, can be complicated by the limitations of analytics tools like Google Analytics. To address these challenges, Datagran offers an analytics tool that generates detailed logs of page visits, capturing essential data points such as user identifiers, interaction times, and sources. Through SQL queries, businesses can analyze first- and last-touch attributions, determining which marketing channels are most effective at drawing users to their sites and converting visits into purchases. This analysis can reveal new marketing opportunities and guide companies in optimizing their online presence and advertising efforts.