In 2020, the COVID-19 pandemic accelerated digital transformation, prompting businesses to rapidly adopt new technologies and practices to remain competitive. Business leaders achieved in days what previously took months, spurring innovation and a shift towards being digitally centric and data-driven. Companies like Datagran exemplified this shift by adopting a customer-centric approach, utilizing data and machine learning tools to gain insights and improve operations. This period marked a significant cultural shift towards data literacy, with AI and machine learning becoming more accessible across organizations, enabling various departments to utilize data for informed decision-making. As 2021 unfolds, a broader acceptance of data-driven strategies is expected to continue, with businesses understanding the necessity of adapting to stay innovative and competitive in an increasingly digital landscape.