Retail is undergoing a significant transformation with the advent of agentic commerce, where autonomous digital agents can discover products, compare offers, and complete purchases, bringing both opportunities and risks. These agents can drive growth and revenue but also pose threats like fraud and data loss, necessitating that online retailers adapt their platforms to accommodate AI agents securely. As highlighted by Walmart's and Salesforce's recent initiatives, the ability to manage and authenticate these AI agents will determine the success of businesses in this new landscape, as those failing to do so risk losing control over analytics, pricing intelligence, and demand signals. The 2025 Global Bot Security Report reveals that most retail and other digital transaction sectors are poorly prepared to detect even basic bots, emphasizing the need for robust bot and agent management as foundational infrastructure. Companies that can effectively differentiate between human and AI traffic while ensuring data integrity stand to gain competitive advantages, with solutions like DataDome offering tools to enhance visibility, control, and trust in this rapidly evolving digital economy.