Integrating video into the auto sales pipeline, and beyond

Video can play a significant role in car sales by providing an alternative to in-person experiences and enabling online channels for prospective car buying. Research shows that 64% of shoppers say they would be encouraged to buy a vehicle without taking a test ride if it were available through video formats like 360-degree views of the car. Over 55% of consumers globally want to pay digitally, and Google estimates that 30% of car sales will take place online by 2028. Video chat can boost after-sales care, profitability, and customer LTV by connecting with customers after a sale and providing solutions for complex features. Integrating video products like webinars and live streaming into the customer journey can be beneficial for OEMs and auto retailers, who should consider how to use video to create human connections, solve problems, and drive sales.

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