A startup founder successfully used a sophisticated notification strategy to increase timely engagement with their community on Product Hunt, ultimately ranking #5 on launch day and being featured in the newsletter. To achieve this, they identified their target audience, created focused email lists, and scheduled social media posts leading up to the event. They also utilized LinkedIn's Air Traffic Controller feature to funnel connections into an event, and used tools like Google Calendar and Clicktotweet to mass distribute notifications to employees and followers. By sending targeted communication at the right time, they generated significant traffic to their Product Hunt page, including 280 upvotes and 70 positive comments.