Web analytics are crucial for online businesses, but notification analytics often lag behind. Notification data is essential to understand which communication strategies work well and which don't. However, obtaining reliable notification data can be challenging due to various limitations such as lack of direct tracking capabilities on certain channels like iOS or SMS. To overcome these hurdles, product managers need to implement omnichannel analytics that groups messages by content rather than channel. This approach enables them to understand user interactions with their product holistically and make data-driven decisions to improve the notification experience. By leveraging proxy data points and transforming data into a standardized format, product managers can collect meaningful insights from notification data and use analytics to identify opportunities for improvement, monitor trends, and ultimately enhance the overall notification experience for their users.