The First 48 Hours: Onboarding Notifications That Keep Users Around

The blog post, "The First 48 Hours: Onboarding Notifications That Keep Users Around," emphasizes the critical importance of the initial two days following a user's registration for an app, as this period significantly influences their decision to continue using the product. It argues that most teams err by sending excessive notifications too quickly, leading users to ignore them. Instead, the post advocates for a reactive approach, where notifications are sent in response to user actions, thereby ensuring they are relevant and timely. This strategy aims to guide users to a significant moment of value rather than overwhelming them with information about all the product's features. The article further outlines a framework for effective notification timing and content, emphasizing that each message should facilitate user engagement and progress rather than simply inform. By adopting this approach, teams can enhance user retention by making each notification feel like a valuable step toward achieving user goals.