Company
Date Published
Author
Guest Blogger
Word count
187
Language
English
Hacker News points
None

Summary

Consumer Packaged Goods (CPG) and retail industries are known for their early adoption of technology due to their consumer-focused and competitive nature. In the supply chain lifecycle, the relationship between CPG and retail firms is crucial, as products are sold through on-field sales representatives who collect orders from retail stores or warehouses using mobile devices. These sales agents manage multiple customers within a specific geographic area, ensuring they have the necessary information on product pricing and promotions to facilitate sales. The development of a mobile strategy for a CPG company in the Midwest highlights the importance of digital tools in enhancing the efficiency of field sales operations.