Fintech companies face a complex environment that requires robust technological solutions to maintain application reliability and adhere to regulatory demands. Business observability, which involves the automated collection and management of business data, is crucial for fintech firms to achieve full visibility into their systems, ensuring smooth operations and informed decision-making. Key benefits of business observability include enhanced data security through real-time monitoring of transactions, compliance with industry regulations by tracking data usage, improved user experience through analysis of customer interactions, increased system reliability by preventing and mitigating outages, and effective management of third-party dependencies. By leveraging observability tools, fintech companies can transition from reactive to proactive management, thereby enhancing uptime, compliance, and overall system performance.