Published on June 13, 2025, by Allan White and reviewed by Joshua Lohr, the article discusses the impact of AI-driven search engines on content strategies, emphasizing the need for adaptation to Generative AI Search Optimization (GEO). Unlike traditional SEO, which focuses on link lists, GEO generates synthesized answers, requiring a unified content strategy across marketing, support, and product teams. The article highlights the importance of understanding different large language models (LLMs) like training data-only, search-only, and hybrid models to optimize content visibility. It stresses the renewed significance of public relations in shaping brand perception in LLMs and advises content teams to focus on building answer-centric content and brand visibility. Josh Lohr underscores the necessity of maintaining some traditional SEO practices while integrating GEO strategies, with a focus on flexible content management platforms like Contentful to enhance visibility in AI-generated responses. The article also teases upcoming content on knowledge graphs and GEO playbooks, which are crucial for mastering the era of generative AI search.