Black Friday, a crucial day in the retail calendar, generates significant revenue but requires strategic marketing to capture customer attention amid a saturated market. Email marketing proves to be a powerful tool, accounting for over 20% of online sales during Black Friday and Cyber Monday in 2024. Successful Black Friday email campaigns are structured around three phases: before, during, and after the event, with strategies focusing on building anticipation, creating urgency, and maintaining engagement post-sale. Tactics such as teaser emails, countdown timers, and compelling subject lines are employed to enhance customer interaction and drive conversions. The article emphasizes the importance of personalized email content in fostering brand loyalty and maximizing sales, while also highlighting Contentful's solutions for optimizing Black Friday campaigns.