Black Friday marketing in 2025 emphasizes the importance of personalization to enhance customer experience and increase conversions. Despite the significant growth in online sales, marketers face the challenge of standing out in a saturated market where potential customers are bombarded with promotional content. Inconsistencies between ad campaigns and the actual shopping experience can lead to customer frustration and lost sales. To address this, strategies such as message matching and personalized content delivery across different platforms, like paid ads, emails, and SMS, are crucial. Companies like Ruggable and Pets Deli have successfully implemented these tactics, resulting in notable increases in conversion rates by tailoring their marketing efforts to specific customer segments. Utilizing tools like Contentful can streamline the creation of personalized content, allowing businesses to deliver a seamless and engaging shopping experience that meets customer expectations and drives revenue.