The blog post "Personalization today, tomorrow and beyond" by Stephanie Buga, published on July 1, 2025, discusses the current state and future of personalization in digital experiences. It highlights the challenges companies face when implementing personalized content, such as the complexity and resource demands of creating tailored experiences across various channels. The article features insights from Sara Sullivan and Dan Dicamillo, who emphasize the need for strategic implementation, the role of technology like Contentful in facilitating personalization, and the impact of AI-driven tools on brand discovery and optimization practices. They argue that personalization has evolved from basic A/B testing to sophisticated data-driven strategies influenced by social media and AI, stressing the importance of consistency across channels and the potential of generative engine optimization (GEO) for future content strategies. The conversation also touches on the role of contextual AI in maintaining brand consistency and the importance of composability in integrating various tools and data sets to enhance user experiences.