E-commerce businesses face a significant challenge with shopping cart abandonment, which occurs when customers add items to their cart but leave the site without completing a purchase. This issue, with a global abandonment rate over 70%, is often caused by unexpected costs, complicated checkout processes, limited payment options, and security concerns. Personalization is a key strategy to mitigate this problem by creating tailored shopping experiences that resonate with individual customer preferences. Techniques such as personalized abandoned cart emails, dynamic content, a streamlined checkout process, mobile-friendly interfaces, and targeted notifications can enhance customer engagement and reduce abandonment rates. Contentful's platform offers tools for implementing these personalization strategies without requiring technical expertise, ultimately aiming to improve conversion rates and customer satisfaction.