Split testing for pricing is a strategic method to optimize revenue and align product pricing with customer expectations, using data-driven insights to determine the most effective price points. By conducting A/B tests, businesses can identify how much customers are willing to pay, thus improving conversion rates and profit margins while ensuring that pricing reflects brand value. This approach helps companies understand price sensitivity and tailor their offerings to meet customer demands without resorting to pricing discrimination, which can be illegal. The process involves selecting and testing different products or pricing tiers, setting initial price points based on various factors, and measuring revenue as the key metric. Tools like Ninetailed facilitate these tests within content management systems, enabling businesses to iteratively refine pricing strategies to maximize revenue while enhancing customer experiences.