Many companies are not fully leveraging personalization in their marketing strategies, often viewing it as a superficial tactic rather than a critical component of customer experience. Despite challenges, personalization has a significant impact on customer satisfaction and revenue, with studies showing it can lead to a 10-15% increase in revenue. Businesses that prioritize personalization, such as Ruggable, have seen substantial increases in conversion rates. To be effective, companies should align personalization strategies with revenue goals, which involves setting realistic targets, understanding current performance, and using key performance indicators to guide personalization efforts. Experimenting with personalized campaigns and integrating them into the customer journey can enhance engagement and drive growth, as demonstrated by companies like Personio. Tools like Ninetailed can streamline the process of creating personalized experiences, allowing businesses to effectively implement and iterate strategies without extensive developer input.