As a non-profit organization, Upsolve uses rich text snippets in Google search results to improve their content's visibility without adding extra work to their writers. They use the rich text field to support semantic HTML, internal page linking, and robust JSON+LD creation, which helps their pages appear first in organic search results. By structuring content with `<section />s` and automatically creating internal page anchors, they make it easier for web crawlers to understand their content. JSON+LD allows them to showcase rich text snippets in SERP, giving them a competitive edge without spending on ads. The use of rich text has enabled Upsolve to generate over 1.5 million unique visitors per year with zero ad spend, beating publicly traded companies in search results.