Why content velocity matters more than ever

Content velocity, a concept originating in the nineties, has evolved from being purely about the speed of content production to emphasizing the impact and commercial value of content in today's digital landscape. The shift from "time to publish" to "time to value" reflects the advancements in digital tools and the need for brands to focus on business outcomes rather than just the volume of content produced. This change is crucial for brands operating in competitive markets, as content velocity now involves a continuous cycle of creating, testing, and optimizing content to enhance its performance and engagement with audiences. A modern digital experience platform (DXP) like Contentful can significantly enhance content velocity by providing a flexible and integrated content management system that supports omnichannel distribution, structured content modeling, and AI automation, all of which reduce manual tasks, dependency on developers, and operational bottlenecks. These capabilities allow content teams to maximize their content's impact, iteratively improve its performance, and maintain relevance at scale, turning content velocity into a strategic advantage rather than just an operational one.