What’s a digital experience platform? Get the scoop on DXPs, CMSes and where content platforms fit into the modern stack

A digital experience platform (DXP) is an integrated set of core technologies that support the creation, management, delivery, and optimization of contextualized digital experiences across multiple channels and devices. Digital experience platforms solve a complex problem by meeting the growing expectations of customers who are increasingly omnichannel shoppers, expecting consistent brand experiences regardless of channel or device. These platforms enable brands to build and deliver cohesive digital experiences, faster and with greater consistency, by integrating content with other core technologies to deliver personalized, localized, and interactive experiences across channels, devices, and the customer lifecycle. The traditional all-in-one DXP suites are falling out of favor as companies pivot to composable digital experience platforms that offer more flexibility, options, and scalability, allowing brands to assemble customized tools and capabilities from different vendors via APIs.

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