A digital experience platform (DXP) that is truly composable in nature allows companies to choose the best tools from different vendors and connect them via APIs, enabling a high degree of flexibility, scalability, and adaptability. This approach enables businesses to take advantage of new technologies, innovate faster, and be more agile in delivering engaging digital experiences. A composable DXP has a modular architecture built with API-based systems for seamless integration of various components such as content, DAM, PIM, CRM, and personalization, making it easier for teams to orchestrate customer experiences across brands, channels, and regions. This approach also enables companies to customize their tools, streamline processes, and leverage marketing automation, ultimately empowering them to be selective in their tech stack and only pay for tools that add value. A composable DXP like Contentful's platform increases standardization, integration, and governance, leading to more efficient workflows and quick onboarding and enhanced productivity within content and engineering teams.