How Wayfair makes people care about content governance

Megan Nixon, a content strategy lead at Wayfair, introduced content governance as a process that maintains content throughout its life cycle, from brainstorming and publishing to scaling, translating, and archiving. However, stakeholders may resist embracing this concept due to concerns about short-term impact on their workflows. To overcome this resistance, it's essential to identify the right stakeholders and share information that resonates with them, enabling them to provide feedback and understand the value of content governance. By communicating positive outcomes relevant to each stakeholder, they can become invested in the project and remain engaged over the long term.

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