SWAROVSKI OPTIK, a family-run outdoor supplies brand, underwent a rapid digital growth spurt and realized its digital experience had become fragmented across regions, product segments, and languages. The company teamed up with Contentful solutions partner Bright IT to transition from a legacy monolithic CMS to an API-first content platform that was flexible, customizable, and performant. With Contentful, SWAROVSKI OPTIK overcame challenges related to localization, flexibility, and operational efficiency, enabling its editorial team to reuse translated content across locales, reduce manual translation lift, and improve collaboration with local translation partners. The company also leveraged a third-party translation integration, partnered with commercetools for a lightning-fast storefront experience, and used a React framework to deliver ready-HTML to the client's browser and reduce file size. These changes enabled SWAROVSKI OPTIK to improve its editorial operations, enhance customer experiences, and support its digital transformation.