The Storylines tour and documentary on "The New Art of Storytelling" aimed to explore the personal connections businesses build with their customers, highlighting how partners like Diptyque, Google, Vaimo, Fredericia, AKQA, Commerce Layer, Shell Energy, Twilio Segment, and Vercel are tapping fresh ways to reach audiences globally. Attendees learned about the importance of context in delivering content and creating meaningful change, as exemplified by Diptyque's heritage-driven approach and Fredericia Furniture's journey to building digital experiences that unlock their brand expression online. Representatives from luxury brands like Shell Energy NL shared insights into data-driven personalization strategies, while Vercel discussed effective search engine optimization techniques to improve site performance and conversation rates. The event emphasized the benefits of a composable content platform in revitalizing traditional brands with rich heritage, allowing for incremental implementation and adaptation to the digital-first era.