Gavin Estey, Technical Director at Appnovation, emphasizes the importance of adopting a modular approach to building a digital content platform for enterprises. He argues that traditional big enterprise solutions are expensive, complicated to deploy and maintain, and often tied to outdated product roadmaps. Instead, he suggests breaking down the platform into smaller, agile components that can be easily managed by cross-functional teams, allowing for greater flexibility and cost-effectiveness. Gavin discusses various technologies such as atomic design, headless CMSes like Contentful, functions as a service (FaaS), and JAMStack that enable this modular approach, which enables faster development, iteration, and improvement of content platforms. He also highlights the need to empower both developers and authors with great workflows, conduct rapid iterative testing and evaluation, and leverage the content hub to drive value from the platform. By adopting a strategic approach backed by the right tech, enterprises can build an agile and compelling content and marketing machine that drives business success.