Contentful's Professional Services team helps customers achieve big digital experience builds by delivering consulting and learning engagements that map out the best route for customer success. The team assesses current and future goals, then uses a unique framework to guide the engagement. They offer two methods of support: working with a trusted Contentful Solution Partner or engaging in a deep platform expertise engagement with Professional Services. These services complement each other and can help customers quickly launch and scale Contentful. Many customers lack an above-average understanding of how their Contentful architecture contributes to business goals, highlighting the need for guidance from Professional Services. The team provides valuable onboarding resources, tailored workshops, and consultations to inform builds and reduce the learning curve. Engagements are broken into three parts: defining the engagement, breaking ground on goals, and seeking opportunities to scale. The process involves an open conversation, a target architecture, a gap analysis, content model reviews, and a customer retrospective to ensure effectiveness and identify areas for improvement.