Pets Deli, a European D2C pet food market leader, saw its online conversion rates increase by 51% on Black Friday 2021 thanks to personalization efforts with Ninetailed. The company used Ninetailed's API-first solution to create real-time omnichannel personalization experiences that optimized the customer journey without performance trade-offs. With a unified customer profile and real-time delivery, Pets Deli was able to offer unique and tailored experiences to each of its website visitors, increasing conversions and driving more sales. The integration with Contentful enabled seamless delivery of personalized content, hero visuals, and pricing strategies to customers in real-time. Ninetailed's flexibility, easy integration, and exceptional customer service made it a powerful force for Pets Deli's ecommerce success.