In the context of headless commerce, there is a pervasive myth that technical decisions should be driven by developers, but modern headless commerce platforms have a technical component, and decision-making should involve both technology and marketing teams to create an immersive ecommerce experience. Typically, stakeholders confer with IT staff, developers, and marketing/sales teams to select a platform, but this often results in features being eliminated due to integration limitations. However, with the shift towards headless commerce in 2021 and beyond, neither development nor marketing teams holds all the power in ecommerce decision-making. To get the most out of an investment, companies need to engage both technology and marketing teams in the process, and business leadership should show how the headless approach can benefit sales and revenue growth. Modern headless commerce solutions offer a lightweight type of build with quick development timetables and low costs, making them suitable for mid-sized and growing companies looking for better commerce solutions.