The survey found that only 34% of content creators agree that their CMS can make any task more efficient, despite 74% of digital leaders believing this is the case. A holistic approach to content management relies on three pillars: people, playbook, and platform, with the third pillar bringing everything together by selecting a right content platform that empowers team members to build using preferred tools. Brands must curate balanced teams of digital builders with technological talent, creative talent, and more to create great customer experiences. A content platform can support collaborative efforts by allowing teams to work in parallel, eliminating traditional waterfall workflows and enabling record time builds and launches. Consistency is key for brands creating multichannel experiences, as a unified content hub helps cross-functional teams collaborate and work toward shared goals. The right content platform can help companies like Celonis scale their brand and improve internal team collaboration on content, leading to thousands of new web pages launched in multiple languages. Digital builders want low technical support when publishing content, one content platform that delivers to all channels, and a future-proof, easy-to-use stack from their CMS.