Ecommerce brands are under pressure to deliver unique and engaging digital experiences, driving them to adopt a composable commerce approach that leverages microservices architecture and APIs for flexibility and agility. This allows them to build and iterate on digital products, applications, and experiences faster, using tools like Contentful to deliver content into these flexible and omnichannel ecommerce experiences. The MACH (microservices, API-first, cloud-native, and headless) approach enables a richer composition of content and product information, maximizing customer outcomes while adding value to brands with increased sales and lower support costs. By adopting this approach, businesses can innovate and ensure a builder culture in their organizations, rather than simply buying a solution or product.