Multilingual content management and localization in an omnichannel world

Content management platforms like Contentful are expanding their capabilities to support content localization, allowing businesses to manage multiple languages easily and engage with new markets. This involves adding languages as simple as social media services, configuring locale settings, and prioritizing translation efforts. Businesses must evaluate their products and services for demand, develop a content strategy, and consider translation services, which can be combined with date and numerical formatting, currency, and measurement units. Content translation is often less expensive than creating original content, but quality is crucial, and businesses should choose between translation agencies, freelancers, or machine translation, weighing costs and expertise against the need for human review.