When it comes to succeeding in the digital-first era, legacy systems face many of the same challenges as their customers, having evolved before cloud infrastructure and content channels were widely available. To accelerate into this era, brands need cloud-based, API-first platforms that are purpose-built for robust, multi-channel digital experiences. Many DXP solutions claim to have similar features, but it's the underlying infrastructure that determines how well those capabilities scale. Legacy systems are limited by outdated infrastructure and can't meet all of a company's marketing needs, leading to long implementations and delays in achieving value. In contrast, cloud-native platforms like Contentful empower digital teams to collaborate and iterate faster with extensible solutions that add value through customization, scalability, and flexibility. To survive in the digital-first era, brands need builder-centric, API-first platforms that support speed, flexibility, extensibility, scalability, and reliability.