Structured content refers to reusable, structured, format-free and machine-readable content that has been engineered to be understood by computers, CMS, delivery systems, devices and channels. This type of content allows content creators to spend less time on formatting and more time creating impactful content. Machine-readable content is made up of components with meaningful labels, making it platform-agnostic and semantically categorized. The benefits of structured content include saving time, improving brand consistency, and enabling reusable content that can be used across multiple channels and devices. By embracing structured content, content creators can embark on a digital transformation journey, realizing which tools and services are needed to make it work, and ultimately creating impactful digital experiences for their customers.