In today's fast-paced digital landscape, customer experience relies heavily on content, which has become a central element in powering online customer experiences during the pandemic. Brands that can quickly create and deliver content-rich digital experiences have gained a competitive advantage by adapting to changing consumer needs and behaviors. The Contentful platform provides a flexible and scalable solution for creating, managing, and publishing content across various digital channels, enabling brands to build bespoke solutions that meet their specific needs. This flexibility has allowed companies to experiment, innovate, and respond to changes in the market and customer needs more effectively. Additionally, agile ecommerce brands have seen increased sales by leveraging Contentful's platform, which has also facilitated digital transformation for businesses across various industries, from retail to hospitality. As a result, these brands are now poised to continue developing new experiences with flexible tech stacks that enable them to meet whatever comes next in the ever-evolving digital landscape.