Fitch Ratings, a global leader in credit rating business, transformed its content strategy and website architecture to deliver a personalized experience for customers while increasing engagement and driving sales of its primary product: credit ratings. The company moved from a monolithic CMS to Contentful's headless CMS, which freed them from legacy technology restrictions, reduced overhead, and enabled easier management and scaling by internal teams. To build a robust platform around Contentful, Fitch Ratings worked with a partner, Appnovation, adhering to four core principles: security as the foundation, speed as a priority, relevance through caching, and flexibility through services available as a service. The new architecture prioritizes high security, fast user experience, relevant content, and flexible infrastructure, enabling plug-and-play services and auto-healing and autoscaling capabilities. This transformation enabled Fitch Ratings to meet its internal requirements while delivering a unified content experience to customers, ultimately leading to improved digital experiences.