From content management to content graph: shift to grow your business

Electronic Arts (EA) combines a headless CMS, Contentful, and a knowledge graph to efficiently reuse content, make it easily discoverable by search engines, and offer personalized recommendations that keep customers engaged with their games. The company uses a content model to structure its content objects, which are then accessed through APIs to provide the presentation layer for various devices and applications. This approach enables EA to create a content graph, where both the meaning of data and the structure of content are understood, allowing for flexible use of data in content products. By leveraging this combination, EA can efficiently create content in multiple languages, publish game ratings with country-specific variations, and build a recommendation system that improves player engagement, resulting in better business outcomes.