This post discusses the importance of operational agility in retail, particularly in adapting to new market circumstances and technologies as they emerge. It highlights the benefits of using a content platform, which separates front-end and backend features, and provides six theoretical steps for adopting a content platform. The key is to understand business goals, IT skills, and resources before embarking on a digital transformation roadmap. A content platform can help companies become more agile, scalable, and frequently deployable, while also providing flexibility and speed for the backend. The transition to a content platform requires careful consideration of operational impact, including setting measurable service goals and empowering staff with better business tools.