Contentful provides a high level of availability, but some enterprises may require even more reliability due to data ownership and business continuity requirements. To address these needs, Contentful can be integrated with AWS S3 to provide backup protection, audit logs, and compliance. The integration involves setting up an S3 bucket on AWS, enabling versioning, and configuring a webhook within Contentful to store JSON files in the S3 bucket. This setup ensures that data is owned by the enterprise, provides backup protection, and maintains an audit log. Additionally, creating a lambda function or similar service can be used to ensure high availability, disaster recovery, and business continuity by calling the S3 bucket if Contentful is down, allowing the digital experience to continue with the latest published data.