At Contentful, they aim to help businesses increase lead generation without excessive spending or extra work by providing step-by-step instructions on personalizing site content using Frosmo and their platform. The average visit duration on ecommerce sites is just four minutes and 12 seconds, making it a challenge to deliver unique experiences within this short window. To do so, developers must collect the right data, combine consumer data with personalization tools like Frosmo, and wait for the data to pile up before determining if the approach was successful or if adjustments should be made. Contentful's recipe for making personalization a success includes using personalization software Frosmo, mapping customers and content, identifying possible touchpoints, and testing different approaches such as rules-based and algorithmic personalization. The key is to strike a balance between providing personalized experiences that meet customer demands without being too intrusive or creepy. By following Contentful's guidelines, businesses can increase sales, decrease marketing efforts, and see a 10-20% reduction in sales and marketing spend while increasing sales by 1-2%.