Content mapping that converts audiences into customers

Content mapping is a strategic process that helps brands ensure they have suitable content for each stage of the customer journey, from top-of-funnel (TOFU) awareness to bottom-of-funnel (BOFU) purchase decisions, by aligning content with customer needs. This approach involves creating a content map, a document that organizes content according to the stages of the customer journey and business priorities, allowing brands to identify gaps in their content offerings and adjust their strategies accordingly. Contentful, a digital experience platform, enhances the usability of content maps by providing tools for structured content creation, tagging, omnichannel delivery, workflow independence, and AI-driven personalization, enabling brands to efficiently manage and deploy content across various channels. The platform empowers content teams to act swiftly on insights derived from content mapping, ensuring that the content ecosystem remains relevant and engaging for global audiences.