Gautam Lohia, Co-Founder and CEO of Apply Digital, shares insights on composable content platforms, which enable companies to choose the best tools for each business function, are endlessly customizable, and can help solve common pain points such as accelerating time to market or launching new initiatives. A composable approach involves starting with "why" - defining the purpose of a technology solution or approach - and then choosing best-for-you tools for each business function. This approach allows companies to focus on high-value areas that will deliver the most value, streamline content production, and create seamless customer experiences. Apply Digital is helping companies like Moderna and Kraft Heinz transition to modern composable solutions, using a two-speed approach to start with small projects and gradually move towards long-term changes. The company's experienced planning team can help clients navigate the process and provide guidance on content strategy, content modeling, and authoring. A composable approach is a paradigm shift that takes time to adopt but offers enormous benefits once implemented.