Company
Date Published
Author
Udo Rauch
Word count
1028
Language
English
Hacker News points
None

Summary

The retail industry has undergone significant changes, driven by customer trends and expectations, particularly in the post-pandemic environment. Composable commerce is emerging as a key solution to help businesses offer a customer-centric digital experience and stay agile with their content. Headless commerce, which separates front end and back end systems, allows for rapid updates and improvements without downtime. This approach has become increasingly important, with nearly 50% of retail executives planning to invest heavily in multi-touchpoint experiences in 2021. Retailers that adopt a composable approach to ecommerce are expected to outpace competitors by 80% when rolling out new features by 2023, according to Gartner's prediction. By partnering with market-leading technology solutions and taking a multi-vendor approach, retailers can achieve dynamic and cutting-edge digital experiences without vendor lock-in or being hamstrung by monolithic platforms.