Content design is a way to make digital experiences more impactful and engaging by connecting with customers in a meaningful way, using storytelling and conveying key messages across different channels and user experiences. A good content designer needs to understand the main message, audience, channel, and hierarchy of messaging to create effective stories that resonate with customers. Content designers work collaboratively with other teams such as researchers, UX designers, marketers, writers, and content engineers to ensure a cohesive approach to storytelling. By applying content design principles, companies can make their digital experiences more engaging, build brand loyalty, and provide personalized content that draws people in and encourages repeat business. With the help of AI tools, content designers can create more inspiring stories and free up time to focus on high-level creative decisions.