The builder ethos recognizes the importance of cross-functional, autonomous digital teams that can build and deliver digital experiences faster. To create purpose-built teams, companies must adjust the mix of roles and skills on their digital teams to support specific goals. The two primary teams are platform teams, which focus on building core tools and accelerators, and experience teams, which focus on content and creative work. Platform teams are typically smaller, with 5-10 members, and are responsible for building reusable components that improve efficiency of experience teams. Experience teams, on the other hand, are focused on delivering digital experiences and tend to have a mix of strategy, content, design, creative, and insights roles. Companies can build better software faster by assembling purpose-built teams with the right skills and adjusting their organizational structure to support collaboration between technical and marketing functions.