The importance of building, improving, software, and speed in creating better software lies in understanding their interdependencies and avoiding tradeoffs between flexibility, extensibility, quality, and speed. Brands like Dollar Shave Club, Warby Parker, and Casper Sleep disrupted industries by building digital-first experiences that engaged consumers, while companies like Lyft and IKEA use flexible solutions to meet customer demands. Building or assembling software empowers brands to meet customer needs in new ways, while assembling from components results in software that is flexible, extensible, and scalable. To deliver seamless, connected experiences, a content platform unifies each stage of the customer journey, cutting across silos and channels. By putting a content platform at the heart of the digital experience stack, teams can empower everyone to focus on building better software, faster, together. The old adage "time is money" has never been more true in this fast-paced digital world, where brands that accelerate their speed to market have an advantage over those that don't.