Content lifecycle management is a process that ensures digital content remains relevant, accurate, and effective throughout its existence, from creation to retirement. This involves planning, creating, editing, reviewing, publishing, maintaining, and eventually retiring content. Brands face challenges in this process due to unclear roles, access issues, review schedules, workflow friction, knowledge silos, and varying channel formatting requirements. Effective management is crucial for maintaining SEO performance, personalization, accuracy, channel alignment, and efficiency. Contentful offers a solution with its headless content management system (CMS), which allows for easy updates and adjustments across multiple digital channels. It provides features such as batch publishing, workflows for managing permissions, omnichannel content management, and structured content for reusability, along with AI-powered automation for enhanced efficiency. Contentful's platform enables both small and large organizations to optimize their content strategies and improve customer experiences by providing the flexibility and control needed to manage content effectively.