The blog post discusses the significance of alt text image tagging for enhancing both accessibility and search engine optimization (SEO) and the role of artificial intelligence (AI) in automating this process. Alt text, a type of HTML metadata, provides descriptions of images which aids search engines like Google in understanding page content and improves visibility in search engine results pages (SERPs). It also serves as a critical accessibility feature by enabling screen readers to describe images to visually impaired users, aligning with recent legislative requirements such as the European Union's Accessibility Act. However, the manual process of creating alt text can be challenging due to factors like content volume, language nuances, and the need for concise, keyword-rich descriptions. AI tools, such as those offered by Contentful, can streamline this process by automatically generating, translating, and localizing alt text, thereby saving time and allowing content creators to focus on more strategic tasks. Contentful's AI Actions feature exemplifies how AI can integrate seamlessly into content management systems to enhance both the efficiency and quality of digital content strategies, emphasizing the growing importance of AI in maintaining competitive SEO and accessibility standards.