Black Friday 2024 is set to be shaped by several emerging trends that retailers need to adapt to in order to maximize their success during the holiday season. Artificial intelligence (AI) is playing a pivotal role in transforming the shopping experience by offering predictive analytics, sentiment analysis, and advanced audience segmentation to personalize and optimize marketing strategies. The growing popularity of Buy Now, Pay Later (BNPL) options provides flexible payment solutions, easing financial pressures for consumers and boosting sales for retailers. As sustainability becomes a major focus, eco-friendly products and ethical shopping practices are increasingly in demand, with initiatives like "Green Friday" promoting environmentally responsible consumer behavior. Omnichannel experiences are becoming essential, integrating online and offline shopping seamlessly with the help of composable technologies, while social media continues to be a crucial platform for discovering new products and deals. Personalization, driven by AI, ensures highly tailored shopping experiences, enhancing user engagement and conversion rates through message matching and customized content across various channels.