In the current technology landscape, where clients demand constant and seamless updates, continuous delivery (CD) plays a crucial role in optimizing the time to market for modern applications. Continuous Integration (CI) and CD practices, as defined by experts, involve integrating code into a shared repository multiple times a day and ensuring every system change is releasable with the push of a button, respectively. These practices help in detecting problems early and making the release process routine and predictable. A well-constructed deployment pipeline, which includes stages like unit and integration testing, security scans, and deployment, ensures consistent and repeatable results across various environments, thus reducing errors and inefficiencies. The temptation to build in-house CI/CD tools can lead to complex, unmanageable systems, so it is advisable to use existing comprehensive solutions like Codefresh, which offer flexibility and visibility, making the deployment process 'boringly' reliable and efficient.